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Cercle

Branding

Cercle makes it easier for people to use reusable coffee cups at work, providing office buildings and nearby cafes with a simple circular economy solution: Offering takeaway customers free reusable cups that can be returned to Drop Pods located throughout their workspace.

 

The cups are collected from the Drop Pods each day, taken away, cleaned and returned to vendors to be used again, again and again.

 

Cercle is currently piloting at 200 George Street in partnership with Mirvac and happily watching the number of coffee cups saved from landfill rise each day.

I created the identity for the pilot phase of the project including logo, packaging, illustrations and collateral design.

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